At SFPL we are truly committed to protect the privacy of our website users. We understand the confidence placed in us so that you can comfortably use our services and also recommend us to family and friends.
Please read below to understand how personal information will be treated as you use our Site.
We reserve the right to change our privacy policy, thus, each time you use this website you will be under the current regulation of the Privacy policy.

Privacy Assurance

SFPL assures all website users that we will not sell or rent any personal information to third parties for their marketing purposes without their confirmed consent. Occasionally we may reveal general information about our Web site and visitors, such as number of visitors, number and type of goods and services purchased, etc. User trust and confidence are our highest priority.

Information that SFPL collects

When you use our Site, we collect and store personal information. We gather this information to record and   to track preferences, to provide  a customized site experience, notify any updated information and any new activities offered by SFPL.

User information is also collected to keep one informed about special offers, services and to assist with customer service or technical support issues.

We may follow up with you to collect such personal information that we consider required to understand individual interests so as to prevent fraud and unlawful use.

The site can be visited without having to provide personal information during which time you remain anonymous and at no time can we identify you unless you have an account on the Site and log on with user name and password. Once you provide us with personal information, you are no more anonymous to us. To fully use this site, register using the online registration form and provide relevant details like name, date of birth, contact number and other personal information as indicated on the forms throughout the Site. Further the fields are marked as mandatory or optional. We may automatically track certain information about you based upon your activity on our site. We use this information to analyse trends, administer the site, track a user's movement and gather broad geographic information, to better understand, protect and serve our users.

We use data collection devices such as "cookies" on certain pages of the Site to help analyse our web page flow, measure promotional results, and promote trust and safety.

Cookies

A "cookie" is a small piece of information stored by a Web server on a Web browser so, later it can be read back from that browser. Cookies are useful for enabling the browser to remember information specific to a given user.  We also use cookies so you don’t have to enter the password frequently during a session. SFPL places both permanent and temporary cookies in the computer's hard drive. SFPL cookies do not contain any personally identifiable information.

Most cookies are "session cookies," meaning that they are automatically deleted from the hard drive at the end of a session. The website user can decline cookies if their browser permits, although in that case one may not be able to use full functionality of the site; cookies are used only for user convenience.

If a website user decides to post messages on our message areas, chat rooms or leave feedback for other users, or send us personal correspondence, such as emails or letters, we retain this information as necessary to provide customer support and settle any issues as permitted by law.

Our use of your information

We use personal information to provide the services you request. We do not sell, rent, trade or exchange any personal information of our users. We may provide the collected information to our service providers under contract (such as customer care, data analytics) to support the operation of the Website and our services. To the extent we use your personal information to market to you, we will provide you the ability to opt-out of such uses. We use personal information to: resolve disputes; troubleshoot problems; collect fees; measure consumer interest in the services provided by us, inform about online and offline offers, services, and updates; customize user experience; detect and protect us against error, fraud and other criminal activity; enforce our user agreement, and in general to improve the user experience and make it equitable to other e-commerce websites; and as otherwise described to you at the time of collection. In our efforts to continually improve our service offerings, we collect and analyse a user’s geographical, profile and usage data on our site.

By accepting the User Agreement and Privacy Policy, you expressly agree to receive this information.

Our Disclosure of your information

A customer’s personal information is an important part of our business and we share this information only to categories of people that are either subject to this Privacy Policy or follow practices, as protective as those described in this Privacy Policy.

Our Service Providers

SFPL may hire third party services to facilitate or outsource one or more aspects of the business and service operations that we provide to you on the Site. We may provide some of this personal information to our internal service providers. These internal service providers are subject to confidentiality agreements with us and other legal restrictions that prohibit their use of clients’ personal information for any other purpose except to facilitate the specific outsourced service.

Some of the information may be shared with and used by third parties who shall need to have access to information such as courier companies, credit card processing companies; vendors etc. to enable them and SFPL perform their duties and fulfil order requirements satisfactorily.

We use reliable third-party service providers to perform certain services on our behalf, including: shipping, payment processing, data storage/management, web hosting, web analytics, fulfilment, assembly, marketing, mailing, emailing, etc. These service providers only receive personal information if such information is needed to perform their function(s), and they are not authorized to use any personal information for any other purpose(s) other than that put forward by SFPL.

SFPL owns all the information collected via the Website or applications installed on the website. 

Legal Requests

We co-operate with law enforcement and regulatory inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud and other rights, to help protect you and the community from malafide intentions. Therefore, in response to a verified request by law enforcement or other government officials relating to a criminal investigation or alleged illegal activity, we may (and you authorize us to) disclose some personal information as is reasonably necessary to respond to subpoenas, court orders, or other legal process. We may disclose personal information to law enforcement offices, third party rights owners, or others with the belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.

SFPL adheres to strict security guidelines and does not allow any unauthorized persons or organization to use any information that may be collected through the Website when you contact SFPL through any means such as chat or email.

To protect user privacy and security, we will verify user identity before granting access or making changes to any personal identifying information. If you have registered on Swarnatarafashions.com, your registered user ID and Password are required in order to access the profile information.

Security

When you place orders or access account information, we offer the use of a secure server. The secure server software (SSL) encrypts all information you put in before it is sent to us. Once the  information is in our possession we adhere to strict security guidelines in compliance with the (Indian) Information Technology Act, 2000, protecting it against unauthorized access.

Grievance Officer

In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are published on the Site in User Agreement

Website User can unsubscribe from such communications any time they wish to do so.